Email campaigns for August
Friday, August 18, 2023
Back-to-school campaign
As summer winds down and the new school year approaches, it's the perfect time to capitalize on the back-to-school shopping season. Here are some tips for your email strategy:
- Highlight relevant products: Showcase products that are relevant for the back-to-school season.
- Create urgency: Make your back-to-school promotion time-limited to create a sense of urgency.
- Provide useful content: In addition to promoting products, consider providing useful content such as back-to-school checklists, tips for a successful school year, or advice on transitioning from summer to school mode.
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In 2022, back-to-school campaigns sent around this date had an average open rate of 48.63%.
The average revenue per store for these campaigns was $18,081.62, suggesting that these campaigns were effective at driving sales.
Tuesday, August 22, 2023
Flash sale
According to our data, August 22nd was the most popular campaign date in 2022, making it a good day to engage with your customers. A flash sale can be an effective strategy to create a sense of urgency and drive quick sales.
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Our data insights show that the phrase "flash sale" in the subject line had one of the highest open rates (69.82%) in August 2022.
The average revenue per store for this date was $66,480.20, demonstrating the high revenue potential of flash sales.
Thursday, August 24, 2023
Summer clearance sale
As summer starts to wind down, August 24th is an excellent day to launch a summer clearance sale. This not only helps clear out your summer inventory to make room for new fall products, but it also provides an opportunity to boost sales and engage with your customers.
Here are some tips for your strategy:
- Emphasize the Limited Stock: Make sure to emphasize that the clearance items are limited in stock and that once they're gone, they're gone. This creates a sense of urgency and can encourage customers to make a purchase sooner rather than later.
- Promote Upcoming Fall Collection: Use this opportunity to tease your upcoming fall collection. This can help build anticipation and keep your brand at the forefront of your customers' minds even after the clearance sale.
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Summer clearance sale campaigns sent on August 24th, 2022, had an average open rate of 46.94%.
The average revenue per store was $59,520.93, indicating that these campaigns were successful at clearing out summer inventory and boosting sales.
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Remember, the goal is to stay on your customer's radar and maximize your Labor Day sales. By dividing your campaign into distinct stages, you can keep your customers engaged and excited about your brand.
