Marketing Calendar

November 2023

Strategic campaign planning made easy

Explore key insights, craft effective campaigns, and leverage optimal send dates to engage your customers as summer kicks into full-swing.

Find campaign ideas from top brands in July

Jul 4

Independence day

May 4

Star Wars day

Jun 21

National Selfie day

Jun 05

World Environment Day

Oct 7

World Smile Day

Jun 21

Earth Day

Do you know?

In July, the most common discount ratio across the 350+ stores was 10%

Your guide to understanding key trends and insights for November

Actionable data insights from analysis of 350+ stores.

Gain valuable insights into customer behavior during November to inform your marketing strategies.

Craft effective campaigns with our subject line analysis.

Use popular words and phrases in your subject lines to increase email open rates and click-through rates.

Craft effective campaigns with our subject line analysis.

Use popular words and phrases in your subject lines to increase email open rates and click-through rates.

Get more free insights for November

Unveiling November's data insights

In this section, we'll delve into the data insights we've gathered from previous November campaigns. These insights will help you understand customer behavior during this period and inform your marketing strategies

1

Promotional deals in November 2022

The average discount ratio in our database was 17.87%. Here’s the breakdown by industry:

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Here's the breakdown by Industry:

Industry

Average discount ratio

Beauty & Fitness

14.65%

Apparel

14.96%

Food & Drink

15.17%

Health

18.66%

Pets & Animals

13.62%

Total

17.87%

2

Popular subject lines

The most popular words in the November 2022 subject lines were ‘sale’, ‘save’, and ‘free’. Incorporating these words in your subject lines could enhance your email open rates.

Here are the phrases with highest Click-through rates:

Early access

Last chance

Free shipping

Free gift

Last day

Black Friday

Biggest sale year

Ends tonight

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Key takeaways & suggested strategies:

  • Phrases that resonate with the shopping spirit of November, such as "Early access" and "Last chance," have proven to be effective.
  • Mentions of exclusive offers or promotions, like "Free shipping," can drive higher engagement.Email Send Dates in November 2022

3

Email send dates in November 2022

The majority of emails were dispatched on November 1st, with significant spikes on November 11th, 24th, 25th, and 30th.

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Key takeaways & suggested strategies:

  • Consider sending more emails on these peak days to maximize engagement.
  • Start building anticipation for Black Friday from mid-November, emphasizing the significance of the sale.

4

Preparing for BFCM & Cyber Weekend

Begin strategizing for your BFCM & Cyber Weekend campaigns early in November, employing a phased approach to maintain customer interest.

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Key takeaways & suggested strategies:

  • Launch your campaigns around the start of November with teaser emails, followed by primary promotions, and wrap up with last-minute deals.
  • For BFCM, start building anticipation from mid-November, highlighting the importance of the upcoming sale.
  • Differentiate your messaging with creativity to stand out from competitors.

💡

November's the time when the air gets crisp and the deals get hot. It's all about sharing thanks, snagging deals, and gearing up for the gift-giving ahead. Keep it cozy, keep it real, and let's make this month one to remember for you and your customers.

Happy planning for November!

Email campaigns for November

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Wednesday, November 1, 2023

Pre-Holiday Prep

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Friday, November 3, 2023

VIP Gift Guide & Inventory Check

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Saturday, November 4, 2023

BFCM Flashback

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Friday, November 10, 2023

Ultimate Gift Guide

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Saturday, November 11, 2023

Veteran’s Day Observance

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Tuesday, November 14, 2023

BFCM Bundle Bonanza

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Friday, November 17, 2023

Free Shipping Weekend Teaser

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Monday, November 20, 2023

Pre-BFCM and Cyber Weekend Alert

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Thursday, November 23, 2023

Thanksgiving & VIP BFCM Early Access

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Friday, November 24, 2023

Black Friday Blast

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Saturday, November 25, 2023

Emphasize Black Friday Deals

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Monday, November 27, 2023

Cyber Monday Madness

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Tuesday, November 28, 2023

Giving Tuesday Gratitude

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Wednesday, November 29, 2023

Cyber Weekend Last Call

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Thursday, November 30, 2023

BFCM Cleanup

💡

November's the time when the air gets crisp and the deals get hot. It's all about sharing thanks, snagging deals, and gearing up for the gift-giving ahead. Keep it cozy, keep it real, and let's make this month one to remember for you and your customers.

🎉

Conclusion

Congratulations on navigating your Data-Driven November Marketing Calendar! We trust these insights and recommendations will motivate you to devise compelling, data-informed marketing campaigns. The essence of effective marketing is comprehending your customers and their behaviors. By harnessing data and tailoring your strategy, you can captivate your customers in unprecedented ways. Eager to elevate your marketing game? Try Tresl Segments today and unlock the full potential of your data.

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