Marketing Calendar
Gain valuable insights into customer behavior during September to inform your marketing strategies.
Use popular words and phrases in your subject lines to increase email open rates and click-through rates.
Friday, September 1, 2023
Welcome September & Labor Day Weekend Kickoff
As September begins, it's not just the promise of fall that's in the air, but also the excitement of the Labor Day weekend. This is a golden opportunity to introduce new arrivals and kick off your Labor Day sales. Here's a suggested approach:
Subject Line: "Hello September! π New Arrivals + Labor Day Deals Await!"
Content Tips:
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2022 Campaign metrics
Open Rate: Campaigns sent around the start of September in 2022 had an average open rate of 51.15%.
Average Revenue Per Store: Combining the allure of new arrivals with Labor Day promotions, stores saw an average revenue of $44,136.41.
Monday, September 4, 2023
Labor Day Sale
On Labor Day itself, remind customers of the ongoing deals and highlight any special offers for the day.
Subject Line Inspiration: "Labor Day Sale | 25% Off Ends Today"
Content Tips:
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2022 Campaign metrics
Open Rate: The campaign sent on September 4th, 2022 had an open rate of 47.44%.
Average Revenue Per Store: The average revenue per store for this campaign was $24,560.69.
Tuesday, September 5, 2023
Last Chance for Labor Day Savings
The day after Labor Day is your chance to target last-minute shoppers and those who might've missed the main sale day. Here's how:
Subject Line: "FINAL HOURS: 25% OFF Sitewide π₯"
Content Tips:
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2022 Campaign metrics
Open Rate: The campaign sent on September 6th, 2022 with a similar urgency-driven subject had an open rate of 47.77%.
Average Revenue Per Store: The average revenue per store for this campaign was $13,064.84.
Sunday, September 10, 2023
Personal Connection
Building a personal connection with your customers can foster loyalty and trust. This September 10th, consider reaching out with a more personal touch. Here's a suggested approach for your email campaign:
Subject Line: "Customer name, what's your story? π"
Content Tips:
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2022 Campaign metrics
Open Rate: Campaigns sent on September 10th, 2022 had an average open rate of 48.26%.
Average Revenue Per Store: The average revenue per store for this campaign was $28,397.97.
Wednesday, September 13, 2023
Embrace the Autumn Vibes
As the leaves start to change and the air gets crisper, it's the perfect time to introduce your customers to the autumn collection or highlight fall-centric products. Here's a suggested approach for your email campaign:
Subject Line: "Fall is calling! π"
Content Tips:
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2022 Campaign metrics
Open Rate: Campaigns sent on September 13th, 2022 had an average open rate of 49.20%.
Average Revenue Per Store: The average revenue per store for this campaign was $30,944.64.
Friday, September 15, 2023
Unveiling the New Arrivals
Mid-September is a prime time to introduce the latest additions to your collection. As customers are transitioning into the fall season, they're on the lookout for new products to match the change. Here's a suggested approach for your email campaign:
Subject Line: "Soooo Much New Stuff In Here For You"
Content Tips:
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2022 Campaign metrics
Open Rate: Campaigns sent on September 15th, 2022 had an average open rate of 51.46%.
Average Revenue Per Store: The average revenue per store for this campaign was $32,389.27.
Friday, September 22, 2023
Embrace the Pumpkin Season
As the fall season deepens, the allure of pumpkin-themed products becomes irresistible. Whether it's pumpkin-spiced beauty products or skincare enriched with pumpkin extracts, it's time to highlight the wonders of this autumnal favorite. Here's a suggested approach for your email campaign:
Subject Line: "Fall Is HERE! Pumpkin 101"
Content Tips:
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2022 Campaign metrics
Open Rate: Campaigns sent on September 22nd, 2022 had an average open rate of 48.23%.
Average Revenue Per Store: The average revenue per store for this campaign was $32,648.30.
Saturday, September 30, 2023
September Recap
As we bid farewell to September, it's time to reflect on the month's achievements and look forward to what's next. Here's a suggested approach:
Subject Line: "The Latest & Greatest | Fall Trend Report π"
Content Tips:
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2022 Campaign metrics
Open Rate: Campaigns sent on September 30th, 2022 had an average open rate of 46.91%.
Average Revenue Per Store: The average revenue per store for this campaign was $17,514.09.
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As we transition from the summer season to the fall, it's a great opportunity to re-engage with your customers and offer them value through your Labor Day promotions. Keep your messaging authentic, creative, and data-driven to ensure the best results. Happy planning for September!
In this section, we'll delve into the data insights we've gathered from previous September campaigns. These insights will help you understand customer behavior during this period and inform your marketing strategies
1
The average discount ratio in our database was 13.21%. Hereβs the breakdown by industry:
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Here's the breakdown by Industry:
Industry
Average discount ratio
Beauty & Fitness
11.15%
Apparel
10.67%
Food &Β Drink
13.29%
Health
17.26%
Pets & Animals
13.69%
Total
13.21%
2
The most popular words in the September 2022 subject lines were βsaleβ, βweekendβ, and βfreeβ. Using these words in your subject lines could increase your email open rates.
Here are the phrases with highest Click-through rates:
Labor Day
Early access
Last chance
Free shipping
Free gift
Labor Day sale
Labor Day weekend
Last day
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Key takeaways & suggested strategies:
3
Most emails were sent on September 2nd, with a noticeable increase on September 9th, 23rd.
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Key takeaways & suggested strategies:
4
Start planning your Labor Day campaigns towards the end of August, using a multi-phase approach to keep your customers engaged.
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Key takeaways & suggested strategies:
π‘
As we transition from the summer season to the fall, it's a great opportunity to re-engage with your customers and offer them value through your Labor Day promotions. Keep your messaging authentic, creative, and data-driven to ensure the best results.
Happy planning for September!
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You've made it through your Data-Driven September Marketing Calendar!We hope these insights and suggestions inspire you to create impactful, data-driven marketing campaigns. Remember, the key to successful marketing lies in understanding your customers and their behaviors. By leveraging data and personalizing your approach, you can engage your customers like never before. Ready to take your marketing to the next level? Try Tresl Segments today and unlock the full potential of your data.