Marketing Calendar

September 2023

Strategic campaign planning made easy

Explore key insights, craft effective campaigns, and leverage optimal send dates to engage your customers as summer kicks into full-swing.

Find campaign ideas from top brands in July

Jul 4

Independence day

May 4

Star Wars day

Jun 21

National Selfie day

Jun 05

World Environment Day

Oct 7

World Smile Day

Jun 21

Earth Day

Do you know?

In July, the most common discount ratio across the 350+ stores was 10%

Your guide to understanding key trends and insights for September

Actionable data insights from analysis of 350+ stores.

Gain valuable insights into customer behavior during September to inform your marketing strategies.

Craft effective campaigns with our subject line analysis.

Use popular words and phrases in your subject lines to increase email open rates and click-through rates.

Craft effective campaigns with our subject line analysis.

Use popular words and phrases in your subject lines to increase email open rates and click-through rates.

Get more free insights for September

Email campaigns for September

September marketing calendar
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Friday, September 1, 2023

Welcome September & Labor Day Weekend Kickoff

As September begins, it's not just the promise of fall that's in the air, but also the excitement of the Labor Day weekend. This is a golden opportunity to introduce new arrivals and kick off your Labor Day sales. Here's a suggested approach:

Subject Line: "Hello September! πŸ‚ New Arrivals + Labor Day Deals Await!"

Content Tips:

  • Introduce New Arrivals: Start by showcasing any new products or collections. Use engaging visuals and concise descriptions to grab attention.
  • Highlight Labor Day Deals: Right after the new arrivals, transition into the exclusive deals for the Labor Day weekend. Ensure clarity in discounts or offers to make them compelling.
  • FAQs: Incorporate a "What's New?" FAQ section. Address inquiries about new offerings and Labor Day specials.

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2022 Campaign metrics

Open Rate: Campaigns sent around the start of September in 2022 had an average open rate of 51.15%.

Average Revenue Per Store: Combining the allure of new arrivals with Labor Day promotions, stores saw an average revenue of $44,136.41.

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Monday, September 4, 2023

Labor Day Sale

On Labor Day itself, remind customers of the ongoing deals and highlight any special offers for the day.

Subject Line Inspiration: "Labor Day Sale | 25% Off Ends Today"

Content Tips:

  • Showcase Bestsellers: Feature some of the top-selling products from the weekend.
  • Clear Call-to-Action: Direct customers to the sale page with a prominent button or link.

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2022 Campaign metrics

Open Rate: The campaign sent on September 4th, 2022 had an open rate of 47.44%.

Average Revenue Per Store: The average revenue per store for this campaign was $24,560.69.

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Tuesday, September 5, 2023

Last Chance for Labor Day Savings

The day after Labor Day is your chance to target last-minute shoppers and those who might've missed the main sale day. Here's how:

Subject Line: "FINAL HOURS: 25% OFF Sitewide πŸ”₯"

Content Tips:

  • Urgency: Highlight the limited time left for post-Labor Day deals.
  • Easy Navigation: Use sections like "Top Picks", "Customer Favorites", or "Last Chance Deals".
  • Testimonials or Reviews: If space allows, include a couple of short customer testimonials or reviews about products. This can provide that final push for someone on the fence.

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2022 Campaign metrics

Open Rate: The campaign sent on September 6th, 2022 with a similar urgency-driven subject had an open rate of 47.77%.

Average Revenue Per Store: The average revenue per store for this campaign was $13,064.84.

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Sunday, September 10, 2023

Personal Connection

Building a personal connection with your customers can foster loyalty and trust. This September 10th, consider reaching out with a more personal touch. Here's a suggested approach for your email campaign:

Subject Line: "Customer name, what's your story? 😘"

Content Tips:

  • Personal Touch: Start the email with a warm greeting, addressing the recipient by their first name (if available). This creates an immediate connection.
  • Share a Story: Share a brief story or anecdote about your brand, a product, or even a team member. This can humanize your brand and make it more relatable.
  • Invite Them to Share: Encourage your customers to share their own stories or experiences with your products. This can be done through a testimonial, a photo contest, or even a simple feedback form.

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2022 Campaign metrics

Open Rate: Campaigns sent on September 10th, 2022 had an average open rate of 48.26%.

Average Revenue Per Store: The average revenue per store for this campaign was $28,397.97.

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Wednesday, September 13, 2023

Embrace the Autumn Vibes

As the leaves start to change and the air gets crisper, it's the perfect time to introduce your customers to the autumn collection or highlight fall-centric products. Here's a suggested approach for your email campaign:

Subject Line: "Fall is calling! 🍁"

Content Tips:

  • Showcase Fall Products: Highlight products that are perfect for the fall season, whether it's cozy apparel, autumn-themed decor, or skincare products for the cooler weather.
  • Share Fall Tips: Offer advice on how to transition from summer to fall, whether it's fashion tips, skincare routines, or home decor ideas.

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2022 Campaign metrics

Open Rate: Campaigns sent on September 13th, 2022 had an average open rate of 49.20%.

Average Revenue Per Store: The average revenue per store for this campaign was $30,944.64.

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Friday, September 15, 2023

Unveiling the New Arrivals

Mid-September is a prime time to introduce the latest additions to your collection. As customers are transitioning into the fall season, they're on the lookout for new products to match the change. Here's a suggested approach for your email campaign:

Subject Line: "Soooo Much New Stuff In Here For You"

Content Tips:

  • Styling or Usage Tips: Provide suggestions on how customers can best use or style the new products, adding value to their purchase.
  • Clear Call-to-Action: Use CTAs like "Discover What's New" or "Dive into the New Collection" to guide customers to the product pages.

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2022 Campaign metrics

Open Rate: Campaigns sent on September 15th, 2022 had an average open rate of 51.46%.

Average Revenue Per Store: The average revenue per store for this campaign was $32,389.27.

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Friday, September 22, 2023

Embrace the Pumpkin Season

As the fall season deepens, the allure of pumpkin-themed products becomes irresistible. Whether it's pumpkin-spiced beauty products or skincare enriched with pumpkin extracts, it's time to highlight the wonders of this autumnal favorite. Here's a suggested approach for your email campaign:

Subject Line: "Fall Is HERE! Pumpkin 101"

Content Tips:

  • Feature Pumpkin Products: Showcase any pumpkin-infused or pumpkin-themed products you have in your collection. Use vibrant images and concise descriptions.
  • Recipes or DIYs: If relevant, include a simple DIY pumpkin face mask recipe or share the benefits of a pumpkin latte for the skin.

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2022 Campaign metrics

Open Rate: Campaigns sent on September 22nd, 2022 had an average open rate of 48.23%.

Average Revenue Per Store: The average revenue per store for this campaign was $32,648.30.

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Saturday, September 30, 2023

September Recap

As we bid farewell to September, it's time to reflect on the month's achievements and look forward to what's next. Here's a suggested approach:

Subject Line: "The Latest & Greatest | Fall Trend Report 🍁"

Content Tips:

  • Monthly Highlights: Share the month's best sellers, customer reviews, and any milestones achieved. Use engaging visuals and infographics if possible.
  • Feedback Loop: Encourage customers to share their feedback, experiences, and suggestions for the upcoming months. Consider using CTAs like "Share Your Thoughts" or "Help Us Improve".
  • Upcoming Teasers: Give a sneak peek into what's coming in October to keep the excitement going.

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2022 Campaign metrics

Open Rate: Campaigns sent on September 30th, 2022 had an average open rate of 46.91%.

Average Revenue Per Store: The average revenue per store for this campaign was $17,514.09.

πŸ’‘

As we transition from the summer season to the fall, it's a great opportunity to re-engage with your customers and offer them value through your Labor Day promotions. Keep your messaging authentic, creative, and data-driven to ensure the best results. Happy planning for September!

Unveiling September's data insights

In this section, we'll delve into the data insights we've gathered from previous September campaigns. These insights will help you understand customer behavior during this period and inform your marketing strategies

1

Promotional deals in September 2022

The average discount ratio in our database was 13.21%. Here’s the breakdown by industry:

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Here's the breakdown by Industry:

Industry

Average discount ratio

Beauty & Fitness

11.15%

Apparel

10.67%

Food &Β Drink

13.29%

Health

17.26%

Pets & Animals

13.69%

Total

13.21%

2

Popular subject lines

The most popular words in the September 2022 subject lines were β€˜sale’, β€˜weekend’, and β€˜free’. Using these words in your subject lines could increase your email open rates.

Here are the phrases with highest Click-through rates:

Labor Day

Early access

Last chance

Free shipping

Free gift

Labor Day sale

Labor Day weekend

Last day

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Key takeaways & suggested strategies:

  • Phrases that convey urgency or exclusivity, such as "Last chance," "Early access," and "Last day," consistently demonstrate high click-through rates
  • Mentions of specific events or promotions, like "Labor Day weekend" or "Labor Day sale," also resonate well with audiences.

3

Email send dates in September 2022

Most emails were sent on September 2nd, with a noticeable increase on September 9th, 23rd.

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Key takeaways & suggested strategies:

  • Consider sending more emails on these days to increase engagement.
  • Start sending your Labor Day campaigns at the end of August to capitalize on the holiday.

4

Preparing for Labor Day

Start planning your Labor Day campaigns towards the end of August, using a multi-phase approach to keep your customers engaged.

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Key takeaways & suggested strategies:

  • Begin your Labor Day campaign in the last week of August to build anticipation.
  • Use a multi-phase approach, starting with a teaser email, followed by the main promotion, and ending with a last-minute deal or extension.
  • Be creative with your Labor Day messaging to stand out from the crowd.

πŸ’‘

As we transition from the summer season to the fall, it's a great opportunity to re-engage with your customers and offer them value through your Labor Day promotions. Keep your messaging authentic, creative, and data-driven to ensure the best results.

Happy planning for September!

πŸŽ‰

Conclusion

You've made it through your Data-Driven September Marketing Calendar!We hope these insights and suggestions inspire you to create impactful, data-driven marketing campaigns. Remember, the key to successful marketing lies in understanding your customers and their behaviors. By leveraging data and personalizing your approach, you can engage your customers like never before. Ready to take your marketing to the next level? Try Tresl Segments today and unlock the full potential of your data.

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