Email campaigns for February
Thursday, February 1, 2024
February Kickoff Sale 🚀
Subject Line: "Welcome February with Exclusive Deals Just for You!"
Target Segment: Active New Signups, Most Likely to Buy
- New signups are often eager to make their first purchase, and those most likely to buy have shown recent engagement, making them prime candidates for new offers.
Content Tips:
- Curated Collections: Feature a selection of products tailored to February trends and customer preferences.
- Engagement Booster: Incorporate interactive elements like polls or quizzes related to February themes to increase engagement.
✏️
2023 Open Rate: 45.22%
Wednesday, February 7, 2024
Pre-Valentine’s Day Specials 💖
Subject Line: "Get Ready for Love with Early Valentine's Deals!"
Target Segment: Loyals, Active Loyals
- Loyal customers are more likely to engage in holiday-themed promotions and appreciate exclusive early access as a reward for their loyalty.
Content Tips:
- Gift Guides: Provide curated gift guides to help customers find the perfect Valentine's gift.
- Exclusive Bundles: Offer special Valentine's bundles or pairings at attractive prices.
✏️
2023 Open Rate: 48.98%
Saturday, February 10, 2024
Valentine’s Warm-Up 🌹
Subject Line: "Romance is in the Air: Discover Our Valentine's Warm-Up Deals!"
Target Segment: Broad Audience, Deal Seekers
- A broad audience ensures maximum reach for Valentine's promotions, while deal seekers are always on the lookout for special offers and discounts.
Content Tips:
- Shipping Offer: Send a reminder email on the last day people can order from your store and still have their gift arrive by Valentine’s Day
- Love Stories: Share romantic stories or anecdotes related to your products.
✏️
2023 Open Rate: 52.50%
Monday, February 12, 2024
Valentine’s Spread the Love ❤️
Subject Line: “Spread the Love”
Target Segment: Loyal Customers, High Spenders
- Loyal customers and High spenders are already your fans, give them an even more incentivized offer if they refer a friend! Or alternatively, you can offer gift cards for them to send to their friends & family.
Content Tips:
- Highlight the Benefits: Clearly outline the exclusive offer or discount both the referrer and the referred friend will receive.
- Encourage Sharing: Embed social sharing buttons directly in the email to encourage immediate action. Highlight how easy it is to share the love (and the rewards) with just a few clicks.
✏️
2023 Open Rate: 50.74%
Wednesday, February 14, 2024
Valentine’s Day Love Fest ❤️
Subject Line: "Celebrate Love with Our Valentine's Day Specials!"
Target Segment: Broad Audience
- Valentine's Day has universal appeal, making a broad audience the ideal target to maximize reach and engagement.
Content Tips:
- Last-Minute Ideas: Offer last-minute gift ideas with guaranteed fast shipping.
- Virtual Valentine's: Suggest ways to celebrate Valentine's virtually, using your products.
✏️
2023 Open Rate: 43.47%
Friday, February 16, 2024
Post-Valentine’s Last Chance Deals ❤️
Subject Line: "Didn't Find Love? Find Great Deals Instead!"
Target Segment: Deal Seekers, Used Any Discounts
- Customers who frequently use discounts and deal seekers are more likely to be attracted to post-holiday clearance sales.
Content Tips:
- Clearance Highlights: Emphasize significant discounts on Valentine's leftover stock.
- Self-Love Promotions: Focus on self-care products, promoting self-love post-Valentine's.
✏️
2023 Open Rate: 46.89%
Monday, February 19, 2024
Presidents' Day Sale
Subject Line: "Presidents' Day Savings: Celebrate with Exclusive Deals!"
Target Segment: Full list for SMS; Active New Signups
- The full list for SMS maximizes reach on a holiday, and new signups can be enticed with holiday-themed offers to make initial purchases.
Content Tips:
- Historical Tie-ins: Connect products or promotions with fun historical facts related to Presidents' Day.
- Patriotic Picks: Feature products with a patriotic theme or color scheme.
✏️
2023 Open Rate: 50.67%
Tuesday, February 20, 2024
Presidents Day Last Chance
Subject Line: "Presidents' Day Savings: Celebrate with Exclusive Deals!"
Target Segment: Full list for SMS; Active New Signups
- The full list for SMS maximizes reach on a holiday, and new signups can be enticed with holiday-themed offers to make initial purchases.
Content Tips:
- Historical Tie-ins: Connect products or promotions with fun historical facts related to Presidents' Day.
- Patriotic Picks: Feature products with a patriotic theme or color scheme.
✏️
2023 Open Rate: 50.59%
Thursday, February 29, 2024
Leap into March Sale ⏰
Subject Line: "Jump into March with Our Exclusive End-of-February Deals!"
Target Segment: Active Subscribers, Most Likely to Churn
- Active subscribers are consistently engaged and can be re-energized with new offers, while targeting those most likely to churn can help in retention efforts.
Content Tips:
- Sneak Peeks: Offer sneak peeks of March products or collections.
- Feedback Loop: Encourage feedback on February's offerings to improve future campaigns.
✏️
2023 Open Rate: N/A (2024 is Leap Year, so no data from last year)
💡
February is the season of love! Leverage your existing loyal customers and ask them to help spread the love and refer friends and family to your brand.
Use data to segment your audience and tailor offers around Valentine's and Presidents Day. Focus on creating relevant, segmented offers that resonate, and leverage the post-holiday period for strategic sales & offers to maintain engagement.
