analytics

A collection of 7 posts

Customer Lifetime Value

ecommerce

Customer Lifetime Value

One of the holy grail metrics for any business is Customer Lifetime Value (CLV, aka LTV). With sufficient data, you can place a dollar value for any of your customers, no matter what purchase funnel stage they are in, and consequently prioritize your actions based on it. The more data

Read more 4 min read

ecommerce

Ecom Data Series: What are KPIs?

Find your true north and guide your business forward. In the hyper-competitive ecommerce space, to rise above the competition, we need to be continually testing and iterating on our hypothesis to improve business operations. To ensure we are moving in the right direction, we have to measure our progress through

Read more 5 min read

ecommerce

Ecom Data Series: What is data science for ecommerce?

Data science is not accessible to mostIn this past year working as an entrepreneur, I’ve had the chance to work with many ecommerce stores large and small, as well as clients from the entertainment/finance industries. What I’ve found to be true is that the things I take

Read more 3 min read
Ecommerce Metrics: Mastering Your Funnel Analytics

ecommerce

Ecommerce Metrics: Mastering Your Funnel Analytics

Which metrics you should be looking atEcommerce platforms usually give you some analytics. The problem is those analytics are almost always a mess of metrics and timeseries that don’t really explain what’s what, why you should care, and what you should be doing next. This guide organizes ecommerce

Read more 7 min read
Page Load Time "Sweet Spot"

analytics

Page Load Time "Sweet Spot"

Fancy themes look great. Fancy popups may capture a few more emails. But if your site takes a long time to load, you’re going to lose out on way more potential customers and revenue than if you keep your virtual storefront lean. We did a pseudo meta-analysis of various

Read more 6 min read
Backing Up Your Shopify Data

shopify

Backing Up Your Shopify Data

Shopify has a great ecommerce platform, but they are still a single point of failure for a possible catastrophic data loss that wipes out all record of what you’ve built in your store and business. (Or worse, arbitrary censorship or other obscure reasons for kicking you off their platform

Read more 6 min read

data science

Crossing Your Data Science Chasm

Scenario — You’re an up-and-coming ecommerce/SaaS startup. You’ve got your site up, you’ve A/B tested your message, and you’ve got your SEO and social ad buy. You’ve got your email drip campaign and reminders. You also have basic BI reporting telling you channel traffic

Read more 6 min read