ecommerce

A collection of 10 posts

Segments: 1 Year

segments

Segments: 1 Year

This month we celebrated the 1 year anniversary of the official Segments Analytics launch on the Shopify App Store 🎉. Instead of listing all of the things we did right this past year (survivorship bias), culminating in being featured as a Staff Pick on the front page, I wanted to share

Read more 3 min read
Customer Lifetime Value

ecommerce

Customer Lifetime Value

One of the holy grail metrics for any business is Customer Lifetime Value (CLV, aka LTV). With sufficient data, you can place a dollar value for any of your customers, no matter what purchase funnel stage they are in, and consequently prioritize your actions based on it. The more data

Read more 4 min read

ecommerce

Ecom Data Series: What is in Shopify product data?

Part 2 of 3 on the most important tables in ecommerce Read part 1 here or part 3 here A customer journey is not complete without knowing the products the customer purchased along the way. Entire businesses are built on understanding customer tastes and inferring what kind of person they

Read more 4 min read

ecommerce

Ecom Data Series: What is in Shopify order data?

Order data is part 1 of a 3-part series on the most commonly used tables in ecommerce: Orders, Products, and Customers. We will be using Shopify’s data API as examples. Since most of the data platforms have similar structures, the analysis should apply to other platforms as well.Read

Read more 5 min read

ecommerce

Ecom Data Series: What is demand forecasting?

Black magic that has powered retail and logistics operations for generations. Understanding of past events to predict future sales 📈📊 is fundamental to retail and ecommerce operation optimization. Before you accurately measure your pricing and promotion effects, inventory planning feels like guesswork. Worse yet, if you falsely attribute the effects, it

Read more 5 min read

ecommerce

Ecom Data Series: What are KPIs?

Find your true north and guide your business forward. In the hyper-competitive ecommerce space, to rise above the competition, we need to be continually testing and iterating on our hypothesis to improve business operations. To ensure we are moving in the right direction, we have to measure our progress through

Read more 5 min read

ecommerce

Ecom Data Series: What is RFM segmentation?

Simple, effective marketing segmentation that improves opens, clicks, and conversions Traditionally, marketers created segmentation based on demographics👨👩🐈👶. However, most ecommerce brands today prefer applying data science to develop behavioral segmentation based on purchase behaviors. For example, what products are they viewing/buying 🛒? What path(s) did they take to get

Read more 4 min read

ecommerce

Ecom Data Series: What is data science for ecommerce?

Data science is not accessible to mostIn this past year working as an entrepreneur, I’ve had the chance to work with many ecommerce stores large and small, as well as clients from the entertainment/finance industries. What I’ve found to be true is that the things I take

Read more 3 min read
Ecommerce Metrics: Mastering Your Funnel Analytics

ecommerce

Ecommerce Metrics: Mastering Your Funnel Analytics

Which metrics you should be looking atEcommerce platforms usually give you some analytics. The problem is those analytics are almost always a mess of metrics and timeseries that don’t really explain what’s what, why you should care, and what you should be doing next. This guide organizes ecommerce

Read more 7 min read

data science

Crossing Your Data Science Chasm

Scenario — You’re an up-and-coming ecommerce/SaaS startup. You’ve got your site up, you’ve A/B tested your message, and you’ve got your SEO and social ad buy. You’ve got your email drip campaign and reminders. You also have basic BI reporting telling you channel traffic

Read more 6 min read