funnel
A collection of 2 posts
ecommerce
Ecommerce Metrics: Mastering Your Funnel Analytics
Which metrics you should be looking atEcommerce platforms usually give you some analytics. The problem is those analytics are almost always a mess of metrics and timeseries that don’t really explain what’s what, why you should care, and what you should be doing next. This guide organizes ecommerce
Read more
7 min read
analytics
Page Load Time "Sweet Spot"
Fancy themes look great. Fancy popups may capture a few more emails. But if your site takes a long time to load, you’re going to lose out on way more potential customers and revenue than if you keep your virtual storefront lean. We did a pseudo meta-analysis of various
Read more
6 min read