segments

Segments: 1 Year

This month we celebrated the 1 year anniversary of the official Segments Analytics launch on the Shopify App Store 🎉. Instead of listing all of the things we did right this past year (survivorship bias), culminating in being featured as a Staff Pick on the front page, I wanted to share

ecommerce

Customer Lifetime Value

One of the holy grail metrics for any business is Customer Lifetime Value (CLV, aka LTV). With sufficient data, you can place a dollar value for any of your customers, no matter what purchase funnel stage they are in, and consequently prioritize your actions based on it. The more data

ecommerce

Ecom Data Series: What is in Shopify product data?

Part 2 of 3 on the most important tables in ecommerce Read part 1 here or part 3 here A customer journey is not complete without knowing the products the customer purchased along the way. Entire businesses are built on understanding customer tastes and inferring what kind of person they

ecommerce

Ecom Data Series: What is in Shopify order data?

Order data is part 1 of a 3-part series on the most commonly used tables in ecommerce: Orders, Products, and Customers. We will be using Shopify’s data API as examples. Since most of the data platforms have similar structures, the analysis should apply to other platforms as well.Read

shopify

Backing Up Your Shopify Data

Shopify has a great ecommerce platform, but they are still a single point of failure for a possible catastrophic data loss that wipes out all record of what you’ve built in your store and business. (Or worse, arbitrary censorship or other obscure reasons for kicking you off their platform