Marketing Calendar
Gain valuable insights into customer behavior during July to inform your marketing strategies.
Use popular words and phrases in your subject lines to increase email open rates and click-through rates.
Use popular words and phrases in your subject lines to increase email open rates and click-through rates.
Friday, August 18, 2023
Back-to-school campaign
As summer winds down and the new school year approaches, it's the perfect time to capitalize on the back-to-school shopping season. Here are some tips for your email strategy:
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In 2022, back-to-school campaigns sent around this date had an average open rate of 48.63%.
The average revenue per store for these campaigns was $18,081.62, suggesting that these campaigns were effective at driving sales.
Tuesday, August 22, 2023
Flash sale
According to our data, August 22nd was the most popular campaign date in 2022, making it a good day to engage with your customers. A flash sale can be an effective strategy to create a sense of urgency and drive quick sales.
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Our data insights show that the phrase "flash sale" in the subject line had one of the highest open rates (69.82%) in August 2022.
The average revenue per store for this date was $66,480.20, demonstrating the high revenue potential of flash sales.
Thursday, August 24, 2023
Summer clearance sale
As summer starts to wind down, August 24th is an excellent day to launch a summer clearance sale. This not only helps clear out your summer inventory to make room for new fall products, but it also provides an opportunity to boost sales and engage with your customers.
Here are some tips for your strategy:
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Summer clearance sale campaigns sent on August 24th, 2022, had an average open rate of 46.94%.
The average revenue per store was $59,520.93, indicating that these campaigns were successful at clearing out summer inventory and boosting sales.
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Remember, the goal is to stay on your customer's radar and maximize your Labor Day sales. By dividing your campaign into distinct stages, you can keep your customers engaged and excited about your brand.
In this section, we'll delve into the data insights we've gathered from previous August campaigns. These insights will help you understand customer behavior during this period and inform your marketing strategies
1
In August 2022, the average discount ratio was 11%.
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Here's the breakdown by Industry:
Industry
Average discount ratio
Beauty & Fitness
10.07%
Apparel
10.11%
Health
15.64%
Home & Garden
14.15%
Sports
11.87%
2
The most popular words in the August 2022 subject lines were 'Summer', 'Sale', and 'Labor'. Using these words in your subject lines could increase your email open rates.
Here are the phrases with highest Click-through rates:
Early access
Flash sale
Last chance
Free shipping
Labor day sale
Back school
Last day
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Key takeaways & suggested strategies:
3
Most emails were sent on August 22nd, with a noticeable increase between August 29th to 31st. Planning your email sends around these trends could improve your email engagement rates.
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Key takeaways & suggested strategies:
4
Start planning your Labor Day campaigns towards the end of August, using a multi-phase approach to keep your customers engaged.
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Key takeaways & suggested strategies:
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As we transition from the summer season to the fall, it's a great opportunity to re-engage with your customers and offer them value through your Labor Day promotions. Keep your messaging authentic, creative, and data-driven to ensure the best results.
Happy planning for August!
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You've made it through your Data-Driven August Marketing Calendar! We hope these insights and suggestions inspire you to create impactful, data-driven marketing campaigns. Remember, the key to successful marketing lies in understanding your customers and their behaviors. By leveraging data and personalizing your approach, you can engage your customers like never before.
