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Empowering modern business with data science

Discover vital insights through cohort analysis, campaign performance, and beyond.

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Empowering modern business with data science

New customers

15,240

10%

Repeat purchase

13.42%

14%

Customer acquisition cost

$806

5%

Cohort

May, 2024

Jun, 2024

Jul, 2024

Aug, 2024

New customers

5,036

10,994

6,395

4,596

CAC

$160

$360

$200

$193

CAC payback

2

3

4

2

ARPU

30-day

$90

$135

$100

$97

60-day

$103

$152

$123

90-day

$126

$174

180-day

$154

+128%

purchases from existing customers

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16x

ROAS (Return on Ad Spend) growth

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Monitor key metrics growth and compare with industry benchmark

You can only grow what you measure

Monitor business performance with 14+ metrics like AOV, ARPU, repeat customers %, churn, email open rate and more
Compare business performance with industry benchmarks

Analyze customer profitability and CAC payback

Track essential metrics such as orders, revenue, churn rate, and others based on the first purchase cohort
Determine which customer cohorts from ad campaigns yield the highest lifetime value
Understand the time required to recover the costs of acquiring a cohort

Track metrics using cohort chart and understand how long it cost to recover the costs of acquiring a cohort

Consolidate all your campaign report in one place including Klaviyo, Google Ads, Facebook Ads...

Consolidate all your campaign reports in one place

Keep track of all your campaigns effortlessly in a single dashboard
Analyze campaign performance by segments to gain deeper insights and optimize your strategies

Got any more questions?
Just ask Segments AI

Simply type in your inquiries, and watch as our AI-powered tool creates comprehensive reports that unveil key insights
Export to Google Sheet, and share it with your team

Type in your questions and let Segments AI generate data report for you.

Enterprise

World-class support

Get daily slack updates of KPI and talk to our data team directly via Slack channel

Our team is your team

Get daily slack updates of KPIs and data science support via dedicated Slack channel

Request custom integration with your data warehouse or workflows

Request custom integrations

Integrate or setup with your data warehouse or workflows

Request custom report built by data scientists

Custom Report by data scientists

Get help to set up internal dashboard and reporting

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“If you were to look at the analytics we present, you'd never know that we're such a small company. We have really, really detailed insights on our customers, retention cohorts, replenishment cadences, and broad to granular behavioral customer segment levels, and a lot of this is out of the box with Segments.”

Stephanie DiSturco, VP of Growth at Soft Services

Focus on what matters, and let Segments Analytics handle your data today.

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Shopper insights

Explore what customers buy in what order and time interval.

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AI-powered segmentation

Improve marketing efficiency with Al-powered segmentation and audience sync