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Must-Know Tips for DTC Marketers on Prompt Engineering

AI is transforming the marketing landscape. Marketers who know how to leverage the power of Large Language Models (LLMs) like ChatGPT will have an advantage. Let's explore three essential things every DTC marketer should know about working with ChatGPT and Prompt Engineering.

Contextualize your business

Picture this - you're having a chat with a seasoned marketing consultant who's worked with numerous DTC brands. You wouldn't just ask generic questions, right? You'd share specifics about your business model, your target customers, and your marketing objectives. That's exactly how you should interact with ChatGPT. The more context you provide, the more personalized and useful the insights will be.

Assign a Role & Persona

To get the most out of ChatGPT, treat it as a member of your team. Whether it's the seasoned marketing strategist who has deep knowledge of behavioral marketing principles, or an expert copywriter who's brilliant at crafting copy that resonates - assign it a role. This helps the AI understand the role it is playing, making it more engaging and relevant to your needs.

Express clear instructions

As marketers, you understand the importance of a clear CTA. The same principle applies when interacting with ChatGPT. Be specific and explicit with your requests, whether you're looking for innovative marketing tactics or brainstorming creative ideas for your next campaign. The clearer your instructions, the more insightful the output.

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Motion Nutrition

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Soft Services

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Sol de Janeiro

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Promix Nutrition

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Albert Matheny IV, CEO

White River

“With Segments the guessing is replaced with science. When you have science on your side, you will always make more money”

Richard Enriquez, Director of Marketing & eCommerce

Nutrimuscle

“Very easy to use, it enables you to build very relevant segments, and then send it to Klaviyo or SMA audiences... Also the support and their data scientist are always available to help. I recommend!”

François Coco, Responsible of e-CRM

Lily & Loaf

“This app has been a fantastic addition to our site. It’s especially handy…with a few simple clicks we have all the key metrics we need at our fingertips instead of ploughing through endless spreadsheets to analyze monthly sales”

Hannah Parry, Head of Ecommerce

Oil Life

Our first segmented email campaign yielded the following results: click through rate: 1.0% --> 2.7%, open rate: 20% --> 30%, and double the revenue! Thank you for all your help John Chao!

Courtney Graf, Marketing Director

Hayabusa

“A powerful tool that every store needs. It essentially organizes our customer data into digestible chunks of actionable information. This tool is essential to truly understand your customer’s behaviors”

Ross Ayling, Senior Marketing

Mastering ChatGPT for DTC Marketers

Must-Know Tips for DTC Marketers on Prompt Engineering

Contextualize your business

Assign a Role & Persona

Express clear instructions

1

Contextualize your business

2

Assign a Role & Persona

3

Express clear instructions

100% of our reviews are 5 stars

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