Connect with the heart of your data

Segmentation

Leverage valuable insights to build targeted campaigns across multiple marketing channels.

Access 30+ prebuilt customer segments from the moment you load Segments.  We've identified the most valuable launching point for brands to better understand their customers’ purchase habits. On average, Segments users see double-digit growth with just 5-7 segments synced across major marketing channels.

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High spenders

Customers who spent the most during a selected time range

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Active repeats

Customers with 2 purchases and likely to convert again

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At-risk one-timers

Customers with 1 purchase and at risk of churning

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At-risk repeats

Customers with 2 purchases but at risk of churning

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Churned loyals

Customers with 3+ purchases and beyond the active buying window

Need more? Make more.

Create your own custom segments with our powerful Segment Builder tool. Build custom definitions and pivot them across data sets to uncover hidden treasures in Product Journey or Customer Cohorts.

To uncover more growth opportunities, upgrade your plan to include Premium Segmentation, where our data scientists can create data-mined segments tailored fit to your business.

Segmentation
Segmentation

Stay in sync

Segments converts data insights into the right marketing message wherever your top customers reside. Integrations supports syncing segments across email, Facebook, and Google. Build targeted campaigns and lower CAC with custom audiences.

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