People also ask:
- How does Segments define at risk customers?
- Which customers haven’t purchased in a while but are still savable?
- When should I send a reminder to customers who haven’t returned in a while?
- What can I do to stop customers from slipping away?
At risk customers are those who are approaching your churn window—they haven’t bought recently, but still fall within a period where reactivation is possible. They’re in the “danger zone,” and a well-timed message or offer can often bring them back before they slip away.
Where to find it
- Go to Analytics > Lifecycle Journey.
- Look for the “At risk” column on the middle of the grid
- Click on any box to see suggested action and discount for the segment.
Tip
- Sync the segment to your marketing channels and set up an automated flow: when any customer subscribes to the segment → send a winback email or SMS with a time-sensitive offer, free shipping, or a “We miss you” message.
✅ Your segments updates daily, so your flows always target the right audience at the right time.
