People also ask:
- How to identify and re-engage churned customers?
- How does Segments define churned customers?
- Who hasn’t purchased from me in a long time?
- What’s the best way to win back churned customers?
Churned customers are identified based on recency—how long it’s been since their last purchase. In Segments, a customer is considered churned if they haven’t placed an order beyond your store’s average repurchase window. This threshold is automatically calculated using your store’s historical data, but you can also adjust the cutoff manually in the advanced settings to better reflect your business model.
Where to find it
- Go to Analytics > Lifecycle Journey.
- Look for the “Churned” column on the far-right side of the grid
- Click on any box to see suggested action and discount for the segment.
Tip
- Sync the segment to your marketing tools and create an automated winback flow: when any customer subscribes to the segment → send a special discount, best-selling product reminder, or “last chance” email.
✅ Your segments updates daily, so your flows always target the right audience at the right time.
