Creating Winning Product Bundles with Segments: The Good Patch’s Duos

Intro - Meet The Good Patch

The Good Patch is a wellness company offering easy to use patches that can be worn up to 12 hours. Designed to help with life’s daily struggles, each patch is infused with plant-powered ingredients like ashwaghanda, green tea, and hemp.

At The Good Patch, helping people feel good is at the core of everything they do. But what sets them apart is their dedication to making wellness accessible and convenient. Whether you need to look alive, find your zen, or clock in some beauty sleep, The Good Patch has you covered.

Challenge - The Good Patch was stuck in a data analysis nightmare, spending countless hours manually digging through Shopify reports looking for customer insights.

“Prior to Segments, I dug through endless Shopify reports and ran manual analyses myself. As this was very time consuming, we mainly pulled specific data to analyze on an as-needed basis.” –Lauren from The Good Patch

As a small team with limited time and resources, The Good Patch faced difficulties when it came to analyzing their customer data.

Their process was extremely manual and time-consuming — someone on the team had to manually download various Shopify data reports, upload them to a shared spreadsheet, then start sifting through all the data for any useful information.

Because of this tedious process, The Good Patch was only able to perform data analysis on an as-needed basis, even though they knew there was valuable information hidden in their data.

Solution - Segments helps The Good Patch save countless hours of time and uncover hidden data insights, leading to a new winning product bundle.

“Since using Segments, this tool has saved me HOURS and has given me the ability to uncover deeper data insights on a more frequent basis. Segments has been like having an entire BI team at my fingertips.” –Lauren from The Good Patch

Segments saved The Good Patch time and energy on data analysis, providing deep analytics in seconds and helping them uncover hidden gems in their data. As a Shopify Plus Certified App, Segments connects directly to Shopify customer, order, and product data, removing the need for any manual data work. 

“I was interested in understanding our Product Relationships from a marketing and targeting perspective – I wanted to uncover any purchase patterns between top selling items. In using the Product Relations tool, I noticed that most top selling items have a very strong cross-sell item affinity. As bundles perform well for us, I decided to test a “Duo” concept, pairing the best seller with its top cross-sell item. To date the Duo line has done very well and I have plans to continue expansion with insights from the Segments tool!” –Lauren from The Good Patch

Using the Product Relations tool, The Good Patch was able to uncover purchase patterns between their top selling items, and found that many of their products had a strong cross-sell affinity. This led them to test a new product concept called Duos, which paired the best-selling item with its top cross-sell item. The Duos line has been a success for The Good Patch, and they plan to continue using Segments to inform future product and marketing decisions.

Currently, The Good Patch uses Segments on a regular basis to gain deeper insights into their customers and products. With Segments, The Good Patch has been able to simplify their data analysis process, save time and resources, and make more data-driven decisions. 

“Currently I use Segments multiple times a week for email campaign and flow segmentation insights, reviewing deeper analytics on item performance to help guide marketing content and data analyses to inform new product opportunity discussions. Additionally, I’ve begun to pull a customer and product insights report on a quarterly basis to share with our leadership team. This helps to guide broader and more strategic discussion about our customers, products, and marketing ideas.” –Lauren from The Good Patch

Ready to unlock valuable customer insights with Segments? Try it today!