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Features

The ultimate customer segmentation tool for everyone

Built by data scientists to be a marketer’s best friend.

Powerful analytics

Discover vital insights through cohort analysis, campaign performance, and beyond. Questions? Just ask ReportGPT to generate your tailored reports.

ChatGPT like segmentation

A SegmentsGPT (like ChatGPT) for building customer segments & reports by using natural language, tapping into a wide suite of attributes.

Keep your customers

Segments Analytics helps you focus on customer retention by identifying MVPs and low-value customers with 12 lifecycle segments.

Shopper insights

Explore what customers buy in what order and time interval. Personalized, well-timed campaigns are proven to grow repeat spend.

Get customers where they are

Replace platform-specific segments with unified audiences. Segment once, target the same people on every platform including Klaviyo, Google, Meta, and more.

Try Segments for free on Shopify

14-day free trial • Cancel anytime

Rated 5/5 stars on Shopify App Store

Motion Nutrition

I haven't seen a product that's as well-thought-out as Segments, and I've been in eCommerce for close to a decade. It's an intrinsic part of my 'DTC stack' and has quite possibly saved me…weeks' worth of data-crunching time

Sunit Kaul, Founding Partner & CMO

Soft services

The app provides a level of intelligence that'd I've only seen larger orgs with a data science team have access to. I'm very happy to have these insights at my finger tips

Rebecca Zhou, CEO and Cofounder (ex-head of Digital @ Glossier)

Sol de Janeiro

[We] have received reports and recommendations around specific business cases that have changed how we're thinking about product assortment and customizing our marketing strategy based on insights

Tamera Ferro, Head of Global Marketing and Growth

Curiada

I've been working in digital marketing for 10 years, and I would recommend this app/service as highly as any I've ever endorsed. The service they provide has had a significantly positive impact on our business

Joey Robinson, Co-Founder and CMO

Promix Nutrition

Segments gave me a level of data that was extremely helpful in improving ads, email flows, and site design. The call with their team was by far the most helpful data analytics call that I have ever had. Great product!

Albert Matheny IV, CEO

Nutrimuscle

Very easy to use, it enables you to build very relevant segments, and then send it to Klaviyo or SMA audiences... Also the support and their data scientist are always available to help. I recommend!

François Coco, Responsible of e-CRM

Lily & Loaf

This app has been a fantastic addition to our site. It’s especially handy…with a few simple clicks we have all the key metrics we need at our fingertips instead of ploughing through endless spreadsheets to analyze monthly sales

Hannah Parry, Head of Ecommerce

Oil Life

Our first segmented email campaign yielded the following results: click through rate: 1.0% --> 2.7%, open rate: 20% --> 30%, and double the revenue! Thank you for all your help John Chao!

Courtney Graf, Marketing Director

Hayabusa

A powerful tool that every store needs. It essentially organizes our customer data into digestible chunks of actionable information. This tool is essential to truly understand your customer’s behaviors

Ross Ayling, Senior Marketing

Uncover profitable audiences for optimized marketing

The ultimate customer segmentation tool for everyone

Powerful analytics

ChatGPT like segmentation

Keep your customers

Shopper insights

Get customers where they are

Shopify Plus certified

Real-world marketing transformations

Alex Greifeld from No Best Practices— How ILIA Beauty Scaled Repeat Revenue

True Botanicals gains a 128% increase in purchases from subscribers by leveraging Segments’ cohort analyses

Chain Social achieved 10x ROAS with precision targeting using Segments

Rated 5/5 stars on Shopify App Store

on first party data has never been easier