2023 BFCM special
Features
AI-powered segmentation
Improve marketing efficiency with AI powered segmentation and audience sync
Shopper insights
Interactive tool to uncover key insights buried in your data
Powerful analytics
Measure performance with analytics and reports
Company
About Tresl
Discover our core values and meet our data science team
Blog
Explore our blog posts and enhance your ecommerce growth
Partner
Uncover revenue opportunities by teaming up with Tresl Segments
If you’re struggling to improve your marketing campaigns and acquire the right customers, then read about cohort analysis, why it’s important and how to use it to grow your online store.
Ecom Data Series: What are KPIs?
Find your true north and guide your business forward
Ecom Data Series: What is RFM segmentation?
You should spend more time on making your top customers happy, and RFM can help you figure out where to focus and what to do.
Ecom Data Series: What is data science for ecommerce?
Why does data science matters for ecommerce and why should you care
Ecommerce Metrics: Mastering Your Funnel Analytics
We will cover which metrics you should be tracking in each stage, what they mean, and what you can do to improve them.
Page Load Time "Sweet Spot"
If your site takes a long time to load, you’re going to lose out on way more potential customers and revenue!
Backing Up Your Shopify Data
In the event the unthinkable happens, you will want to be able to reconstruct your business history and not lose all of the valuable data and learnings.
Building a serverless, on-demand data science solution
How we built bout a serverless data science solution for one of our clients’ main business needs, revenue forecasting.
Stack
This post discusses the high level tech stack decisions for our first product Segments by Tresl, and how we got there.
Segments year 4 review
John, co-founder and CEO of Tresl Segments, shares a 2023 recap as well as an exciting roadmap for 2024. In this personal letter, John highlights Tresl'scommitment to simplifying segmentation and enhancing personalization through Generative AI.
Introducing FilterGPT: AI-driven customer segmentation
Discover FilterGPT, our AI-powered tool designed to help you easily build customer segments. With its natural language interface, you can create targeted segments without the need for complex filters.
Segments year 3 review
With 2022 wrapping up, we are thrilled to share the progress we’ve made as a company. It has been an exciting and challenging year, but through it all, we've learned a lot and achieved some incredible milestones.
DTC & Data: Democratizing data science for digital brands with Data CRM
In this article, we’ll cover data and the ecommerce industry, why data is so difficult to get right, and the pain points of a CDP as a data solution.
Reviewing and Improving your Klaviyo Metrics using Segments
Review your email signups and metrics alongside your Shopify metrics, and monitor the changes in your Klaviyo metrics with a time series
Ecom Data Series: What is in Shopify product data?
Shopify invested in making data simple for merchants. But what exactly is in their product data?
BFCM Performance Metrics Every DTC Marketer Should Know for 2023
Elevate your 2023 BFCM strategy with must-know performance metrics. Tailored for DTC marketers, gain exclusive access to Direct-to-Consumer trends and BFCM planning insights
Can celebrity co-branding drive repeat purchases?
Discover how to use Segments to measure the performance of your celebrity-branded products. Answer questions like: are these customers coming back to buy again? If so, what else did they buy?
Behavioral Segmentation Examples to Guide Your Strategy
See what behavioral segmentation looks like in action, and find out how you can leverage behavioral data for your ecom business.
6 Ways to use Cohort Analysis to Grow Your Ecommerce Brand
From the Expert's Desk: 4 Trends Reshaping E-commerce in 2024 (and What I'm Doing Right Now)
4 major trends are seriously impacting DTC e-commerce in 2024. Learn what they are and how to future proof your store.
From the Expert’s Desk: Closing out the year strong, reflections on BFCM, and 2024 planning by George Sylvain
Discover key strategies from e-commerce expert George Sylvain for a strong year-end close and robust planning for 2024. From analyzing top-performing ads to segmenting new customers, gain actionable advice for sustained profitability.