Blog

How to calculate ROAS (Return on Ad Spend)

Learn how to calculate Return on Ad Spend (ROAS), and start using this metric to improve your marketing and grow your business.

Marketing

Customer Acquisition Cost Formula - CAC (and why it matters)

Learn how to calculate your customer acquisition cost and use the data to improve your marketing and customer lifetime value.

Sharad Thaper from Hidden Tempo— How to improve your email marketing strategy

Discover how to convert one-time buyers into loyal subscribers and win back inactive customers using personalized strategies and data-driven insights by Sharad Thaper from Hidden Tempo.

Alex Greifeld from No Best Practices— How ILIA Beauty Scaled Repeat Revenue

In this ILIA Beauty marketing case study we’ll explore how retention fuels acquisition, and how ILIA scaled their repeat revenue with Segments Analytics.

10 Proven Customer Retention Ecommerce Strategies for Cosmetics and Beauty Brands

Given the saturated nature of the beauty market and the abundance of choices available to consumers, brands must prioritize the implementation of effective retention strategies to differentiate themselves and cultivate lasting relationships with their customers. By implementing these proven strategies, cosmetics and beauty brands can position themselves for long-term success, build a loyal customer base, and thrive in an increasingly competitive market.

Segments year 4 review

John, co-founder and CEO of Tresl Segments, shares a 2023 recap as well as an exciting roadmap for 2024. In this personal letter, John highlights Tresl'scommitment to simplifying segmentation and enhancing personalization through Generative AI.

Introducing FilterGPT: AI-driven customer segmentation

Discover FilterGPT, our AI-powered tool designed to help you easily build customer segments. With its natural language interface, you can create targeted segments without the need for complex filters.

Segments year 3 review

With 2022 wrapping up, we are thrilled to share the progress we’ve made as a company. It has been an exciting and challenging year, but through it all, we've learned a lot and achieved some incredible milestones.

DTC & Data: Democratizing data science for digital brands with Data CRM

In this article, we’ll cover data and the ecommerce industry, why data is so difficult to get right, and the pain points of a CDP as a data solution.

Reviewing and Improving your Klaviyo Metrics using Segments

Review your email signups and metrics alongside your Shopify metrics, and monitor the changes in your Klaviyo metrics with a time series

Shopify

How to Use Shopify Analytics to Grow Your Online Store

Learn how to use Shopify Analytics to make more money from your Shopify store. Analyze your sales, products, customers & marketing with Shopify Reports.

RFM Analysis for Customer Segmentation: Ecommerce Guide

Find your most profitable customers with Recency, Frequency, and Monetary Value (RFM) analysis. We identify the best segments to target and show you how with examples and case studies.

Black Friday / Cyber Monday (BFCM 2021) data analysis & recap

Our data scientists unpack sales uplifts, best performing payment types, and whether discounts really drove sales

Customer Segmentation Models | Tresl

Learn how to use customer segmentation to understand your customers and grow your business with these examples and case studies.

How to calculate and increase Customer Lifetime Value (CLV)

Learn how to work out and increase Customer Lifetime Value (CLV) for your online store, with examples and case studies.

From the Expert's Desk: 4 Trends Reshaping E-commerce in 2024 (and What I'm Doing Right Now)

4 major trends are seriously impacting DTC e-commerce in 2024. Learn what they are and how to future proof your store.