Blog

Segments year 4 review

John, co-founder and CEO of Tresl Segments, shares a 2023 recap as well as an exciting roadmap for 2024. In this personal letter, John highlights Tresl'scommitment to simplifying segmentation and enhancing personalization through Generative AI.

Introducing FilterGPT: AI-driven customer segmentation

Discover FilterGPT, our AI-powered tool designed to help you easily build customer segments. With its natural language interface, you can create targeted segments without the need for complex filters.

Segments year 3 review

With 2022 wrapping up, we are thrilled to share the progress we’ve made as a company. It has been an exciting and challenging year, but through it all, we've learned a lot and achieved some incredible milestones.

DTC & Data: Democratizing data science for digital brands with Data CRM

In this article, we’ll cover data and the ecommerce industry, why data is so difficult to get right, and the pain points of a CDP as a data solution.

Reviewing and Improving your Klaviyo Metrics using Segments

Review your email signups and metrics alongside your Shopify metrics, and monitor the changes in your Klaviyo metrics with a time series

How to Use Shopify Analytics to Grow Your Online Store

Learn how to use Shopify Analytics to make more money from your Shopify store. Analyze your sales, products, customers & marketing with Shopify Reports.

Should you build or buy your consumer analytics platform?

Discover why many savvy eCommerce brands are choosing to buy their consumer analytics platforms off the shelf.

BFCM Performance Metrics Every DTC Marketer Should Know for 2023

Elevate your 2023 BFCM strategy with must-know performance metrics. Tailored for DTC marketers, gain exclusive access to Direct-to-Consumer trends and BFCM planning insights

Can celebrity co-branding drive repeat purchases?

Discover how to use Segments to measure the performance of your celebrity-branded products. Answer questions like: are these customers coming back to buy again? If so, what else did they buy?

Behavioral Segmentation Examples to Guide Your Strategy

See what behavioral segmentation looks like in action, and find out how you can leverage behavioral data for your ecom business.

Alex Greifeld from No Best Practices— How ILIA Beauty Scaled Repeat Revenue

In this ILIA Beauty marketing case study we’ll explore how retention fuels acquisition, and how ILIA scaled their repeat revenue with Segments Analytics.

10 Proven Customer Retention Ecommerce Strategies for Cosmetics and Beauty Brands

Given the saturated nature of the beauty market and the abundance of choices available to consumers, brands must prioritize the implementation of effective retention strategies to differentiate themselves and cultivate lasting relationships with their customers. By implementing these proven strategies, cosmetics and beauty brands can position themselves for long-term success, build a loyal customer base, and thrive in an increasingly competitive market.